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Behavioural Insights Team (BIT)

The Behavioural Insights Team (BIT), originally founded in the UK Cabinet Office and now owned by social innovation charity, Nesta, was the world’s first organisation dedicated to the application of behavioural science to public policy and service design. We are now a social purpose organisation, with world-leading expertise in the application of behavioural insights to public services and the robust evaluation of policy interventions.