Newcastle University Population Health Sciences Institute (NUPHSI) comprises a vibrant multidisciplinary academic community working collaboratively alongside colleagues and partners from the wider health and social care industry and voluntary sectors as well as the public. Our aim is to improve health and social care and reduce health inequalities. A central tenet of NUPHSI’s research ethos is that carrying out research of the highest intellectual quality is inseparable both from working closely with experts by experience, those the research could benefit and from the societal or health impact the work might have.