EasyPeasy

EasyPeasy is a digital intervention for families with a preschool child. A smart phone app provides families with tips and strategies for supporting their child’s early learning, with no fixed end point. The phone app activities may be augmented through support from an individual practitioner and group activities made available to a local cohort of EasyPeasy users at community centres or early years settings.

The information above is as offered/supported by the intervention provider.

Population characteristics as evaluated

2 to 5 years old

Level of need: Targeted-indicated
Race and ethnicities: Asian or Asian British, Black, Black Caribbean or Black British, Mixed racial or ethnic background, White British, Irish or other.

Model characteristics

Online or app

Setting: Home, Children’s centre or early years setting, Community centre.
Workforce: Family or play workers, Health visitors, Early years educators, Midwives.
Evidence rating:
Cost rating:

Child outcomes:

  • Enhancing school achievement & employment
    • Improved cognitive self-regulation

UK available

UK tested

Published: April 2025
Last reviewed: November 2019

Model description

EasyPeasy is an app-based digital intervention for families with a child between the ages of 0 and 5.

EasyPeasy can be delivered as a universal intervention but is more typically targeted at families living in disadvantaged communities. It may be downloaded and used by parents individually, or accessed through a community or early years setting, where parents are connected to local cohorts and offered more locally curated content. There is no fixed end point of the intervention, although the content is designed to be accessed over a period of 18 to 20 weeks.

Parents discover the EasyPeasy app via health or education practitioners, or through digital advertisements on social media and via local community sign-posting (e.g. libraries, word of mouth). Parents can register to the EasyPeasy app for free using codes that connect them to their local cohort (e.g. a local authority area, school, or nursery). Once the app is downloaded, parents receive EasyPeasy communications via text message (SMS). An initial SMS invites them to join EasyPeasy through a personalised message from their local practitioner or teacher and includes a link to ‘get started’. When the parent clicks on the link, they are taken to a personal dashboard that presents them with an initial bank of games to explore. Each game is presented through a short video clip, and a short set of written instructions. Parents then receive a series of SMS reminders throughout the intervening weeks, releasing new games (weekly), and encouraging them to play with their children.

Although families can access the app on their own, it has been designed specifically to function as a digital outreach service that extends the reach and impact of early years settings. A secondary desktop component allows practitioners in these settings to share and communicate with parents, as well as capture information on parent engagement with the app. When used by settings, parents are typically organised into small groups or ‘Pods’ on the app, providing a virtual support network where they can discuss the games, and the challenges and successes of using them to engage their children. Each ‘Pod’ is overseen by a Pod Administrator, a practitioner from the setting who monitors parents’ progress and offers remote support.

Age of child

0 to 5 years old

Target population

All families with a child aged between 0 and 5 years old.

Disclaimer: The information in this section is as offered/supported by the intervention provider.

Why?

Science-based assumption

School readiness skills (including vocabulary and self-regulatory skills) during the preschool years are strongly associated with children’s later success in primary and secondary school. 

Science-based assumption

An enriching home learning environment during the early years is known to support young children’s school readiness.

Who?

Science-based assumption

Family disadvantage negatively impacts parents’ ability to provide an enriching home learning environment. 

How?

Intervention

A smartphone app provides parents with personalised advice based on their profile for supporting their child’s early learning

Advice provided on the app can be augmented with support from an individual practitioner or group-based activities.

What?

Short-term

Parents are better able to support their child’s early learning and school readiness

Parents are better able to understand their child’s early developmental and learning needs.

Medium-term

Improved parent–child interaction 

Improved school readiness.

Long-term

Improved school achievement in secondary and primary school

Reduced income-related learning gaps. 

Who is eligible?

There are no eligibility requirements, but the content is suited for families with a child aged between the ages of 0 and 5.

How is it delivered?

EasyPeasy is delivered through an app, with no fixed period for the intervention.

What happens during the intervention?

  • Parents are signposted to download the EasyPeasy app, and register on the app, sharing information about themselves and their child.
  • Parents receive personalised parenting guidance and activity tips through the app and may use the app in a self-directed way.
  • Tips could include activities to engage in playful interactions and to create positive connections between parents and children, using everyday materials at home.
  • If delivered as part of a local offer (e.g. through an early years setting or family centre), parents can connect to their local cohort within the app.
  • A practitioner may support parents alongside the EasyPeasy app, through recommending content to parents or reinforcing activities and approaches with children in a professional setting.

Who can deliver it?

A wide range of practitioners may provide additional support to parents using the EasyPeasy app, including health visitors, family workers, and early years educators.

What are the training requirements?

The practitioners receive basic training about the intervention. Booster training of practitioners is not required.

How are the practitioners supervised?

Supervision is not required.

What are the systems for maintaining fidelity?

Intervention fidelity is maintained through the following processes:

  • Online training
  • Online support desk
  • Monitoring of reach and impact.

Is there a licensing requirement?

Yes

Contact details*

Contact person: Jen Lexmond
Organisation: EasyPeasy
Email address: hello@easypeasyapp.com
Website: www.easypeasyapp.com

*Please note that this information may not be up to date. In this case, please visit the listed intervention website for up to date contact details.

EasyPeasy has evidence from three RCTs conducted in England, consistent with Foundations’ Level 2+ ‘mixed’ evidence strength criteria.

The first two studies were small-scale evaluations, observing improvements in EasyPeasy parents’ reports of their child’s cognitive self-regulation (task persistence) in comparison to the children whose families did not receive the intervention.

However, a third, more rigorously conducted RCT failed to replicate these benefits with different but more objective measures. These measures included teacher-led assessments of children’s behaviour at school, as well as professionally administered validated tests of child language ability.

EasyPeasy’s Level 2+ ‘mixed’ rating means it has preliminary evidence of improving a child outcome, but we cannot be confident that the intervention caused the improvement.

Search and review

Identified in search5
Studies reviewed3
Meeting the L2 threshold3
Meeting the L3 threshold0
Contributing to the L4 threshold0
Ineligible2

Study 1

Study designRCT
CountryUK
Sample characteristics

144 families with a child aged 2 years 4 months to 6 years, accessing children’s centres in disadvantaged neighbourhoods in Bournemouth, England

Race, ethnicities, and nationalities

76% White British (parents)

Population risk factors

Accessing a children’s centre in a disadvantaged neighbourhood

Timing

Baseline, and post-intervention

Child outcomes

Child cognitive self-regulation/persistence (Parent report)

Other outcomes

Parent self-efficacy on discipline and boundaries (Parent report)

Study rating2+
Citations

Jelley, F., Sylva, K. & Karemaker, A. (2016) EasyPeasy Parenting App: Findings from an efficacy trial on parent engagement and school readiness skills. University of Oxford, Department of Education.

Study 2

Study designCluster RCT
CountryUK
Sample characteristics

302 families with a child 3 to 4 years old, accessing children’s centres in the London borough of Newham, UK

Race, ethnicities, and nationalities

For retained sample:

  • 46% Asian/Asian British
  • 33% White British/Irish/Other
  • 15% Black/Black British
  • 5% Mixed racial/ ethnic background or other.
Population risk factors

Any families attending one of the participating children’s centres could take part in the study

Timing

Baseline, post-intervention

Child outcomes

Improved cognitive self-regulation (Parent report)

Other outcomes

Improved parental self-efficacy (Parent report)

Study rating2
Citations

Sylva, K. & Jelley., F. (2018) EasyPeasy: Evaluation in Newham: Findings from the Sutton Trust Parental Engagement Fund (PEF) Project. The Sutton Trust.

Study 3

Study designCluster RCT
CountryUK
Sample characteristics

1,488 children aged 3 to 4 years old attending 102 nurseries with high levels of deprivation in nine local authorities across England

Race, ethnicities, and nationalities
  • 66% White
  • 17% Asian
  • 5% Black/Caribbean
  • 1% other Asian background
  • 1% other
  • 4% unknown.
Population risk factors

Nurseries were recruited from disadvantaged areas; the majority of nurseries had over 30% of pupils ever eligible for free school meals

Timing

Baseline, post-intervention

Child outcomes

No significant child outcomes

Other outcomes

No other outcomes

Study rating
Citations

Robinson-Smith, L., Menzies, V., Cramman, H., Wang, Y. L., Fairhurst, C., Hallett, S., Beckmann, N., Merrell C., Torgerson C., Stothard S. & Siddiqui, N. (2019) EasyPeasy: learning through play. Evaluation report.

The following studies were identified for this intervention but did not count towards the intervention’s overall evidence rating. An intervention receives the same rating as its most robust study or studies.

Doherty, N. (2019) Family disadvantaged negatively impacts parents’ ability to provide an enriching home learning environment. EasyPeasy.

Hilders, A, Sylva, K. & Jelley, F. (2019) The effect of the EasyPeasy app on children’s self-regulation and social development (University of Oxford, presentation, 9 November 2019).

Note on provider involvement: This provider has agreed to Foundations’ terms of reference (or the Early Intervention Foundation's terms of reference), and the assessment has been conducted and published with the full cooperation of the intervention provider.

Cost ratings:

Rated 1: Set up and delivery is low cost, equivalent to an estimated unit cost of less than £100.

Rated 2: Set up and delivery is medium-low cost, equivalent to an estimated unit cost of £100–£499.

Rated 3: Set up and delivery is medium cost, equivalent to an estimated unit cost of £500–£999.

Rated 4: Set up and delivery is medium-high cost, equivalent to an estimated unit cost of £1,000–£2,000.

Rating 5: Set up and delivery is high cost. Equivalent to an estimated unit cost of more than £2,000.

Set up and delivery cost is not applicable, not available, or has not been calculated.

Click here for more information.

Child Outcomes:

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Supporting children’s mental health and wellbeing: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient.

Preventing child maltreatment: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient.

Enhancing school achievement & employment: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient.

Preventing crime, violence and antisocial behaviour: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient.

Preventing substance abuse: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient.

Preventing risky sexual behaviour & teen pregnancy: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient.

Preventing obesity and promoting healthy physical development: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient.

Evidence ratings:

Rated 2: Has preliminary evidence of improving a child outcome from a quantitative impact study, but there is not yet evidence of causal impact.

Rated 2+: Meets the level 2 rating and the best available evidence is based on a study which is more rigorous than a level 2 standard but does not meet the level 3 standard.

Rated 3: Has evidence of a short-term positive impact from at least one rigorous study.

Rated 3+: Meets the level 3 rating and has evidence from other studies with a comparison group at level 2 or higher.

Rated 4: Has evidence of a long-term positive impact through at least two rigorous studies.

Rated 4+: Meets the level 4 rating and has at least a third study contributing to the Level 4 rating, with at least one of the studies conducted independently of the intervention provider.

Rating has a *: The evidence base includes mixed findings i.e., studies suggesting positive impact alongside studies, which on balance, indicate no effect or negative impact.

Click here for more information.